WHY WE RUN
What is WR?
What is GR?
Anatomy of WR
Cause + Effect
WELCOME TO WOMEN RUN!
WHAT IS WOMEN RUN YOU ASK?
Women Run Inc. is a running inspired lifestyle brand whose sole purpose is to develop strong women, confident girls and community support . Women today are multi-tasking over-achievers who run themselves ragged trying to do it all, have it all, and be everything to everyone.
Women Run Inc was inspired by and created for strong women who work hard and play hard. We understand you, your challenges, your fears, your hopes, & your dreams. You belong here. We shoulder your burdens and we’ve got your back. We use humor, camaraderie and inspiration as an anti-anxiety prescription for the modern woman’s hectic lifestyle.
CURIOUS ABOUT THE LOGO?
As women we wear many hats to run our busy lives, but truth be told, it’s the many shoes we wear that define our roles. One day Kyra, the founder, was ruminating on the play of the words “WOMEN RUN” and she had an epiphany as to why she had so many shoes in her closet. She pulled out a bunch of those shoes and started sketching. After a few variations, the logo was born. The Women Run logo captures the emotional climate of multi-tasking woman who deserve to be acknowledged and celebrated. Women often run (or run often) to relieve stress and save their sanity. Join us on your daily run! Which shoe are you?
WHAT DO WE RUN FOR?
Our mission goes beyond selling super cool active wear (retail therapy) and hosting fun empowering events – The Sanity Chase. Women Run Inc is a socially responsible company who donates 10% of profits to organizations that help women achieve their dreams and brighten the future for little girls.
WHAT DO YOU RUN FOR?
Join the run!
THE WR STORY
THEY SAY A GIRL NEVER FORGETS HER FIRST…
I was 12 and it was my first road race. Immediately I felt a connection to the runners around me. Slow, fast, young, old. We all started and we all finished. Time was not important. Well, not that important. I was hooked! Running with kids from the neighborhood, we picked races based on small entry fees and cool tee shirts. I decided one day I would start my own race with a cool tee shirt.
As a mother of 3 young children and a business owner in a small town, I was always being asked to donate to local fund raisers, but I was frustrated by two things: not being involved in the effort and not knowing how my modest contribution could make a difference.
became obvious when a Mother’s Day appeal arrived in the mail from a good friend & running buddy who was involved with this non-profit. Up to that point, my Mother’s Day tradition consisted of waking up far too early to drive to a road race so I could start Mother’s Day doing something just for me.
I suggested we start a Mother’s Day Race locally to raise money for this Women focused charity. It would be a Win-Win. I could sleep in, run a race, and raise money for a fabulous cause. For those of you who have organized such an event, you know I was crazy to think I’d be sleeping in or that I’d have time to actually run the race! However, I was able to design a fun tee shirt and raise a great deal of money. After a few years of hosting the race, we decided to sell a hat to add to the bottom line. The words
“WOMEN RUN” were uttered and a business was born. Unable to sleep that night, my head raced with all the things women run and how two simple words could help so many women and girls to stand on their own two feet and achieve their dreams!
THE STORY BUILDS
because women are strong, but women united are stronger. Women Run . . . celebrates all that women do. Run, walk, carpool, juggle: It honors our need to multi-task. With humor & inspiration Women Run encourages all of us to keep running and lend a hand to women and girls who need a boost. Purchase with a purpose! Let’s multi-task our way to goodness.
WOMEN WHO RUN.. JOIN US!
— Kyra Lawton
Founder & Chief Running Officer